Project P&G, Client BBDO proximity

P&G social community platform was dedicated to increase users loyalty to brands through users

involvement and rewarding process.

My role : UX design consultant
My work : Ideas generator, UX Design, Gamification rules provider, Discovered and defined the client needs and objectives, UX and UI design, as well as gamification rules.

Delivery : users profiling (personas), wireframes, rewards definition, user ranking and title process, social diffusion and relay definition.

Define MVP(Minimal Vital Product) and Best to Have version (product target view).

Methodologies : Benchmarking, Interviews, Mobile First, brainstorming.


Project nos amis pour la vie, Client CIDIL

Nosamispourlavie.com was a playfull website dedicated to young one for milk comsumption ad campaign.

My role : UX&UI design Lead
My work : Ideas generator, Game conception, Gamification rules.

Discovered and defined the users profils and needs and client objectives,
UX and UI design Lead (1o persons).

Delivery : users profiling(personas), gamification rules, wireframes, art direction rewarding process.

Methodologies : Benchmarking, Interviews, brainstorming, focus group.
Workflow : Product road mapping, Visual management(Kanban), Lean UX.