View story at Medium.com
I made a map of my skills that reveal my potential and profile type.
Go fish for data, search and identify users profil, needs & goals, make face to face interviews with your client and users. Organise and animate Focus group for a fun, friendly, never the less intense work sessions.
Project P&G, Client BBDO proximity
P&G social community platform was dedicated to increase users loyalty to brands through users
involvement and rewarding process.
My role : UX design consultant
My work : Ideas generator, UX Design, Gamification rules provider, Discovered and defined the client needs and objectives, UX and UI design, as well as gamification rules.
Delivery : users profiling (personas), wireframes, rewards definition, user ranking and title process, social diffusion and relay definition.
Define MVP(Minimal Vital Product) and Best to Have version (product target view).
Methodologies : Benchmarking, Interviews, Mobile First, brainstorming.
Project nos amis pour la vie, Client CIDIL
Nosamispourlavie.com was a playfull website dedicated to young one for milk comsumption ad campaign.
My role : UX&UI design Lead
My work : Ideas generator, Game conception, Gamification rules.
Discovered and defined the users profils and needs and client objectives,
UX and UI design Lead (1o persons).
Delivery : users profiling(personas), gamification rules, wireframes, art direction rewarding process.
Methodologies : Benchmarking, Interviews, brainstorming, focus group.
Workflow : Product road mapping, Visual management(Kanban), Lean UX.