Project P&G, Client BBDO proximity

P&G social community platform was dedicated to increase users loyalty to brands through users

involvement and rewarding process.

My role : UX design consultant
My work : Ideas generator, UX Design, Gamification rules provider, Discovered and defined the client needs and objectives, UX and UI design, as well as gamification rules.

Delivery : users profiling (personas), wireframes, rewards definition, user ranking and title process, social diffusion and relay definition.

Define MVP(Minimal Vital Product) and Best to Have version (product target view).

Methodologies : Benchmarking, Interviews, Mobile First, brainstorming.