Project P&G, Client BBDO proximity

P&G social community platform was dedicated to increase users loyalty to brands through users

involvement and rewarding process.

My role : UX design consultant
My work : Ideas generator, UX Design, Gamification rules provider, Discovered and defined the client needs and objectives, UX and UI design, as well as gamification rules.

Delivery : users profiling (personas), wireframes, rewards definition, user ranking and title process, social diffusion and relay definition.

Define MVP(Minimal Vital Product) and Best to Have version (product target view).

Methodologies : Benchmarking, Interviews, Mobile First, brainstorming.


Projects France 24 & RFI, Client France Media Monde

France 24 and RFI are two TV app

My role : UX&UI design Lead
My work : Ideas generator, UX&UI Design, Discovered and defined the users needs and client objectives, UX and UI design.

Delivery : users profiling (persona), prototyping, wireframes, wireflow and art direction.

Methodologies : Audit, Benchmarking, Interviews, Mobile First.
Workflow : Lean UX.


Since 2012
Projects Glide parapente & Les carnets de Flora, Client Glide Concept

Glide parapente is a paragliding compagny and Les carnets de Flora is a travel and leisure company.

My role : UX&UI design Lead, Strategy consultant, Product owner

My work : Ideas generator, transverse communication strategist, All Channel Brand and communication Art direction. Discovered and defined the users profils and needs and client objectives, Brand and communication art direction.

Delivery : Printed and digital communication elements, responsive website design.

Methodologies : Benchmarking, Design sprint, Interviews, Brainstorming, Mobile First.
Workflow : Product road mapping, Visual management (Kanban), Lean UX.

Les Carnets de Flora