Project Worldcrunch, Client Worldcrunch

Worldcrunch is a world actuality aggregator.

My role : UX&UI design Lead, Product manager
My work : Ideas generator, communication strategy, Brand & digital communication art direction. Discovered and defined the users profils and needs and client objectives.
Created Brand Identity and graphic chart, UX and UI design Lead (8 persons) in an agile workflow. Combined filter solution.

Delivery : Persona, UX map, wireflow, wireframes, Graphic chart, social media graphic elements, prototyping and art direction from ideas generation to development phase.

Define MVP(Minimal Vital Product) and Best to Have version (product target view).

Methodologies : Benchmarking, Interviews, Focus Group, Brainstorming, Mobile First.
Workflow : Product road mapping, Visual management(Kanban), Lean UX.