Project nos amis pour la vie, Client CIDIL was a playfull website dedicated to young one for milk comsumption ad campaign.

My role : UX&UI design Lead
My work : Ideas generator, Game conception, Gamification rules.

Discovered and defined the users profils and needs and client objectives,
UX and UI design Lead (1o persons).

Delivery : users profiling(personas), gamification rules, wireframes, art direction rewarding process.

Methodologies : Benchmarking, Interviews, brainstorming, focus group.
Workflow : Product road mapping, Visual management(Kanban), Lean UX.