Project P&G, Client BBDO proximity
P&G social community platform was dedicated to increase users loyalty to brands through users
involvement and rewarding process.
My role : UX design consultant
My work : Ideas generator, UX Design, Gamification rules provider, Discovered and defined the client needs and objectives, UX and UI design, as well as gamification rules.
Delivery : users profiling (personas), wireframes, rewards definition, user ranking and title process, social diffusion and relay definition.
Define MVP(Minimal Vital Product) and Best to Have version (product target view).
Methodologies : Benchmarking, Interviews, Mobile First, brainstorming.